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Organize Early
- Learn more about the project and its timeline
- Develop questions for WisDOT staff
- Check in with neighboring businesses and/or local business organization
- Can you partner on promotions, events or materials?
- Have you established a point of contact?
Stay Engaged with the Project
- Attend public involvement meeting(s)
- Make note of contact information for the project team, and voice the unique needs of your business
- Learn more about project resources
- Is there a construction website?
- Is there a mailing list?
- Is there an email distribution?
Help Customers Find You
- Consult with project staff to determine when and where there may be closures or detours
- Ask about temporary signage options
- Consider how best to inform customers
- Maybe a joint communication with neighboring businesses for employees and customers about traffic and parking?
- Maybe a feature article in a customer-facing newsletter?
- Maybe a social media post shared by businesses and local community pages?
Develop and Activate Your Game Plan
- Check out case studies on the WisDOT website
- Connect with project contacts to discuss any potential obstacles specific to your business such as deliveries, operational hours, employee parking, etc.
- Check in with employees
- Is there a consistent message for customers?
- Are there temporary changes to shift times, parking or deliveries?
End of Construction
- Stay positive, be flexible and know that WisDOT staff are available to help
- Collect any temporary signage
- Let customers know!
- Hold an event?
- Post on social media?
- Add to a newsletter?
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